10 Ways Local Business Owners in Niddrie Can Enhance Their Online Presence

The Niddrie Shopping Precinct is a great local hub. Local residents love Keilor Road because it covers all their needs – from food and beverages to retail and professional services.

No matter the customer they serve, every business needs their website and a proper digital presence. With this article, Hamish from Best Business Deals, a telecommunications and technology business based on Keilor Road,  wanted to share with other local businesses 10 ways that they can enhance their online presence. Check out these tips below:

  1. Update your website – No matter how good your social media presence is, if your website is not up to date then you are letting yourself down. Make sure your website is mobile responsive as more and more people are researching information via mobile devices. Furthermore, make sure your website has a clear call to action so your prospective customers know what they need to do to engage with your business
  2. Use social media platforms to connect with customers and promote your business. Statistics increasingly show that consumers will use social media platforms to research and engage with businesses. At the same time, not all businesses are active online. As such, it may be time to enhance your own social media profiles in order to give your prospective customers the confidence they need to come into your business. 
  3. Incorporate search engine optimization (SEO) techniques to improve your website’s visibility in search engine results. You want to maximise the chances that your website will be the one that appears at the top of the search engine results when people search for your products and services
  4. As for reviews to increase your business’s visibility and reputation. Get people to leave reviews on your Google Business Listing and on your company’s Facebook page at a minimum. 
  5. Offer online booking or ordering services for added convenience to customers.
  6. Develop an email marketing campaign to engage with customers and promote your products/services on an ongoing basis. Collect email addresses from customers every time they come into your premises. 
  7. Host online events or webinars to showcase your business’s expertise and offerings.
  8. Consider investing in paid online advertising to reach a wider audience. Paid campaigns on Google or Facebook can enhance your business. 
  9. Use customer relationship management (CRM) software to manage and track customer interactions and preferences. Proper use of your CRM should allow you to increase the average value of each customer. 
  10. Create and share high-quality content, such as blog posts, videos, and images, that showcases your business’s personality and values.

If you would like to discuss how Hamish and the team at Best Business Deals can enhance your online presence, please get in touch today by giving Hamish a call on 0407098089